
MySpace has launched its new streaming service in the UK.
MySpace Music lets users stream content free of charge, and looks set to compete with other free music services like Spotify, Last.FM and We7 – the service lets fans stream full albums and videos over artists' MySpace accounts.
Microsoft Windows 7 has just announced a second round of their Windows Sponsored Songs partnership with ReverbNation. This time it is called “Playlist 7” and has a few twists. They're still giving away free music, but now followers on Facebook, MySpace and Twitter also get special access to a weekly pool of 50 Featured Artists. They can download up to 7 of these songs free, and those downloads help decide which artists will be available for others the following week.
MySpace Music has partnered with the music discovery site and digital label RCRD LBL for RCRD of the Day. This exclusive free, daily music download will be available only on MySpace Music. RCRD of the Day is the first result of a collaborative relationship between RCRD LBL and MySpace.
Courtney Holt, president of MySpace Music, said he believes the site – which has already launched in the US – can become one of the most popular of its kind in the UK.
"MySpace Music is the number one music site in America and since we have launched in Australia and New Zealand we have seen double the engagement [than previously], so we believe this is going to be great for MySpace in the UK," he told BBC News.
Holt also claimed that the service was easy to use, saying: "We provide streaming audio, video, a comprehensive suite of artist tools, original content and programming all wrapped up together in one nice package."
As well as major and independent labels, the service has the support of Apple. Each song is linked to iTunes, enabling fans to buy music at the click of a button. Although MySpace Music is free the service is funded by adverts.
