Omarion Launches Imprint And Drops Album
By: Bear Frazer
Last updated September 25th , 2009
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omarionGrammy-nominated entertainer Omarion  makes his long awaited return to the scene with the announcement of a new album and label imprint, Starworld Entertainment, through EMI Label Services.  The multi-platinum superstar will release his anticipated third studio album, Ollusion, on November 24th.

Throughout each record on the forthcoming release, Omarion showcases his growth as an artist and entertainer.  After releasing two solo albums, both of which debuted at #1 on the R&B/Hip Hop chart, Omarion is back with an updated sound and truly consistent album that proves he has grown up, as his fans have.  The triple threat known for his vocal, dancing and acting abilities, penned and co-produced all of the songs on Ollusion.  Producers who collaborated on the album include Tank, King, Detail and 253, among others; along with guest appearances by Gucci Mane and Fabolous.

The premiere single, "I Get It In," has Omarion reuniting with producer Tank (responsible for title track and first single "O" on the last album).  The song is an up-tempo banger featuring Southern rapper Gucci Mane. Destined to quench fans' thirst, the single will officially impact radio on October 5th.  This same week, Omarion will also embark on a nationwide radio promo tour.

"My style has evolved so much on this album -- I was able to express truly who I am from a creative and artistic standpoint, which allowed me to share a personal side of myself with my fans through my music. This is my masterpiece and I can't wait for the world to hear my new album," Omarion said.  "I am very excited about my new home at EMI  and know that this is the perfect opportunity for me to return to the charts."

"We are thrilled to provide commercial and marketing services for Omarion, one of the premiere artists in R&B. We look forward to collaborating with Omarion and his team to buid and execute an amazing campaign for his new album," said  Dominic Pandiscia, Senior Vice President and General Manager EMI Label Services and Caroline Distribution.

Omarion has released two chart topping solo albums since leaving the multi-platinum selling group B2K.  His first solo album, O, debuted #1 on the R&B/Hip-Hop Album and Billboard 200 chart.  His sophomore album, 21, dominated radio airplay and also debuted #1 on the R&B/Hip-Hop chart and #1 on the Billboard 200 chart. The second single from 21, "Ice Box", produced by Timbaland, topped the Billboard Hot 100 chart and was a platinum selling ringtone.  Omarion collaborated with rapper Bow Wow on his third project, Face Off, which was the number one rap album in the U.S. and number two R&B album.  The actor and producer appeared in several films, most notably You Got Served, which was a #1 box office smash, earning $40 million worldwide. He also added author to his resume in 2004, releasing a solo autobiography titled, "O" on behalf of MTV.

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